Birthday is a global creative collective operating as a creative extension to brands’ in-house teams. No layers, no politics, no nonsense.

OUR LATEST WORK

Where Hinge ends, we begin:
A pan-European campaign celebrating vulnerability in modern dating.

We partnered with Gen Z cultural voices across European markets to surface the subtle, culturally specific ways people open up, connect, and reveal themselves. Directed by Marie Schuller, the fully localized 360 campaign combines emotional intimacy with cinematic realism across film, social, and digital.

More Work >

News

Happy birthday Birthday! We are turning one.
‘Where Hinge Ends, We Begin’ — our latest campaign for Hinge—was built around a key insight: 93% of Hinge daters find vulnerability more attractive.
One of our "It's funny we met on Hinge" stories made it to the news.
Corinna Falusi, founder of creative collective, Birthday, speaks with LBB about the story so far, working with people at the heart of brands, and operating with optimism at its core.
This campaign for Mercy for Animals launched during Climate Week in New York.
The Drum: Ad of the day. Where Hinge ends, we begin – Our latest campaign for Hinge launches in Europe

Birthday is a global creative collective operating as a creative extension to brands’ in-house teams. No layers, no politics, no nonsense.

OUR LATEST WORK

Happy birthday Birthday! We are turning one.

‘Where Hinge Ends, We Begin’ — our latest campaign for Hinge—was built around a key insight: 93% of Hinge daters find vulnerability more attractive.

One of our "It's funny we met on Hinge" stories made it to the news.

Corinna Falusi, founder of creative collective, Birthday, speaks with LBB about the story so far, working with people at the heart of brands, and operating with optimism at its core.

This campaign for Mercy for Animals launched during Climate Week in New York.

The Drum: Ad of the day. Where Hinge ends, we begin – Our latest campaign for Hinge launches in Europe