Dating is hard, especially for Gen-Z. We wanted to be brutally honest about it.
In our lastest Global campaign, we ask seven real Hinge couples seven real couples from the U.S., U.K., and Australia about the realities of dating. The skepticism, the frustration, the temptation to give up altogether. Until they found each other.
Few dating apps would choose to highlight the difficulties of dating. Which is exactly why GenZ loved it.
When working with real couples, what happens behind the camera is as important as what happens in front of it.
So when we shot “It’s Funny We Met on Hinge”, we took an extra step during pre-production to support our cast.
The creation of a BTS zine: “You’re on Set, Now What?" A first timer’s guide to feeling good at a shoot.
Anything our cast might need to know to feel safe, included, and reassured that all they had to do was to be themselves.
Where will listening take you?
tonies is a leading children's audio brand, helping kids explore stories, music and learning through screen-free play.
As the brand continues its rapid global growth, tonies is partnering with Birthday as Global AOR to create work that could connect with parents everywhere.
In a world of screens, it's refreshing to spend time talking about the power of listening. So excited to take this message worldwide.
Mercy for Animals
Eat like there’s no tomorrow
Cutting through the noise of Climate Week to put food at the center of the climate debate.
Factory farming accounts for up to 20% of global greenhouse gas emissions, yet its role in the climate crisis is often overlooked. We created Eat Like There’s No Tomorrow - a provocative campaign built to break through at Climate Week NYC. The work confronted audiences across digital, social, and high-profile locations citywide, including Times Square. The result: it provoked public reflection, pushed food system reform into the climate conversation and elevated Mercy For Animals on a global stage.
Where Hinge ends, we begin.
A pan-European campaign celebrating vulnerability in modern dating.
We partnered with Gen Z cultural voices across European markets to surface the subtle, culturally specific ways people open up, connect, and reveal themselves. Directed by Marie Schuller, the fully localized 360 campaign combines emotional intimacy with cinematic realism across film, social, and digital.
It’s funny we met on Hinge
A global campaign for a generation navigating the space between online and offline connection.
We told the stories of 14 real couples from around the world - each shaped by near misses, coincidences, and unexpected twists before meeting on Hinge. Shot with a warm, cinematic lens, the campaign reframes app-enabled connection as just as human and just as meaningful as meeting in real life. For Gen Z, it’s a reminder that love isn’t either/or - it’s often both.
Ad of the Day: The Drum
AdAge 2024
Adage 2025
AdWeek
A pan-European campaign about the green flags that signal a true connection.
Hinge’s mission is to help people move off the app and into real life. We partnered with Gen Z daters in European markets to surface green flags that signal that it’s time to delete the app. Brought to life through the intimate, observational lens of director Malin Ingrid and photographer Marie Tomanova. The fully localized 360 campaign ran in 11 markets and 9 languages. The campaign contributed to Hinge reaching the #1 App Store ranking in 10 countries across Western Europe.
The moment I knew
When you protected my fish sandwich from the seagull. That’s when I knew. That’s when I deleted. — Hamburg Harbor
When even my grumpy cat was kind of into you.
That’s when I knew. That’s when I deleted. — Paris Metro
