Hinge
Our pan-European campaign for Hinge "The moment I knew" celebrates the special moments when someone looking for love realizes, I've found it. Each story ends with the best possible result for Hinge: that their app is deleted. The 360 campaign runs in eleven markets and in nine languages.
The five films were shot by award-winning indie Director Malin Ingrid and DP Kate Arizmendi.
The moment I knew
The OOH campaign, shot by Marie Tomanova, uses the same narratives, but puts them into real-life scenarios through their placement and their copy.
When you protected my fish sandwich from the seagull. That’s when I knew. That’s when I deleted. — Hamburg Harbor
When even my grumpy cat was kind of into you.
That’s when I knew. That’s when I deleted. — Paris Metro
Climate Week NYC
Eat like there’s no tomorrow
Climate Week NYC 2024. As usual, there will be little discussion around one of the main drivers of climate change: factory farming. (Spoiler, it’s because of the meat lobby.) We worked with animal advocacy group Mercy For Animals to launch a global platform that advocates diet change as the only way to fight climate change.
Hinge
It’s funny we met on Hinge
Will you find your person in real life or on an app? Today’s daters can feel torn between these two possibilities. This global campaign “It’s Funny We Met On Hinge” shows that both can happen at the same time. Seven real couples share stories of serendipity and missed connections - all with a happy ending.
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