ABOUT:

Born in New York, comfortable anywhere. Birthday is a creative collective founded in Brooklyn, by Corinna Falusi in partnership with Jamie Standen and Erik Norin. We bring together the most experienced and awarded creatives, strategists and producers to create ideas for the U.S., European and Global markets.

For each project we assemble the exact right team of specialists. Like an accordion the size of this custom team can expand or shrink at any time as needed; the most efficient, productive and sustainable way of working.

WHAT WE DO:

Cultural and Brand Strategy
Brand platform thinking
Brand transformation
Brand advertising
Brand Campaigns
Experiential
Storytelling
Brand Identity Design
Visual Identity Design
Naming
Realization
Flexible Production

WHO WE ARE:


Corinna Falusi – Founder
Former Partner & Chief Creative Officer of Mother New York and Ogilvy New York, Corinna has a vast experience in building and transforming Global and National brands like Coca-Cola, Heineken, Stella Artois, IBM, Target, Instagram and the United Nations. Under her agency leadership, Mother was named Independent & Global Agency of the Year 2019 and Ad Age A-List Agency of the Year 2022. She has been named among the global Creative Top 50 by Ad Week, sits on the advisory board of the D&AD and her work has been honored by every major award show and was acquired by the permanent collection of the MoMA in New York.


Erik Norin – Creative Partner
Erik previously held roles as ECD at Mother and Wieden Kennedy in New York, working on brands like Absolut Vodka, Adidas, Nokia, Red Bull, MasterCard, Nike, Delta Airlines and Southern Comfort. The Heineken Light work with Neil Patrick Harris, Instagram Shopping with Celine Dion and the 2019 Super Bowl campaign for Stella Artois with Jeff Bridges and Sarah Jessica Parker are amongst his favorite work. Erik was listed as one of Sweden’s most influential digital creatives as well as the 9th best Creative Director in the world by W&V Magazine - a great honor.


Jamie Standen – Creative Partner
Jamie started his career in New Zealand, soon moving to France where he produced award winning campaigns for international and local brands, and  helped launch the agency Rosa Paris, which went from a handful of staff to being over 100 strong and winner of International Agency of the Year. More recently as ECD at Ogilvy Paris, he led Motorola and IBM for Europe, as well as Mondalez snacks for a dozen European markets. He has been awarded at all the major shows and examples of his work are held in the French National Archives.

PREVIOUS WORK:

In our past, we made drinkable advertising for Coke Zero, got Celine Dion to shop on Instagram and “The Dude” and Carrie Bradshaw to change their usual drink for a Stella Artois during the Super Bowl. We got people to read entire novels on IG stories for New York Public Library and made a flag for refugees that was acquired by the permanent collection of the MoMA in New York and the Victoria and Albert Museum in London.
We brought “Targét” to Target, Ding! Ding! Ding! to Dave & Buster’s and Lil Nas X to Wrangler.