Hinge’s mission is to help people move off the app and into real life. We partnered with Gen Z daters in European markets to surface green flags that signal that it’s time to delete the app. Brought to life through the intimate, observational lens of director Malin Ingrid and photographer Marie Tomanova. The fully localized 360 campaign ran in 11 markets and 9 languages.

The campaign contributed to Hinge reaching the #1 App Store ranking in 10 countries across Western Europe.