Hinge

It’s funny
we met on Hinge

A global campaign for a generation navigating the space between online and offline connection.

We told the stories of 14 real couples from around the world - each shaped by near misses, coincidences, and unexpected twists before finally meeting on Hinge. For Gen Z, it’s a reminder that love isn’t either/or - it’s often both.

Directed by India Sleem @Somesuch
Social and Photography Ellie Schmitt