Hinge
Jump Scares Everywhere.
Dating is hard, especially for Gen Z. We wanted to be brutally honest about it.
In our latest Global campaign, we asked seven real Hinge couples from the U.S., U.K., and Australia about the realities of dating. The skepticism, the frustration, the temptation to give up altogether. Until they found each other.
Few dating apps would choose to highlight the difficulties of dating. Which is exactly why Gen Z loved it.
Directed by India Sleem @Somesuch
Social and Photography by Ellie Schmitt
Anything our cast might need to know to feel safe, included, and reassured that all they had to do was to be themselves.
When working with real couples, what happens behind the camera is as important as what happens in front of it.
The creation of a BTS zine: “You’re on Set, Now What?" is first timer’s guide to feeling good at a shoot.