Hinge
The dating app designed to be deleted
Our latest campaign for Hinge celebrates the quiet moments that make people feel close and reflect the way many Gen Z daters are finding connection in the everyday.
Working with real Hinge couples across Europe, we created a fully integrated campaign spanning film, social, cinema, OOH and experiential, localized for each market.
This campaign features handcrafted characters, brought to life by master pappeteer Tim Cherry-Jones. It's a real-life approach for the anti-AI generation.
Directed by Justyna Obasi @Pine/Anorak
Characters by Fixas Sweden
OOH and digital OOH ran across Germany.
Shot by Viktorka Macánová
Social & Content:
Videographer: Sarah Lou Kiernan
Mixed Media Artist: Measu Bellay
Events across Germany, France and Sweden: Berlin Film Festival, Ice Cream truck by Dead Hype & SOS Sweden
